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named Apple’s “Think Different,” Wheaties’ “Breakfast of Champions,” Maxwell House’s “Good to the Last Drop,” and—who could forget? ” and another called M&Ms claim to “melt in your mouth, not in your hands” a “dirty, rotten lie.” Many alternatives to the top 10 were proposed, including Alka Seltzer’s “Plop Plop, Fizz Fizz” and Pepto Bismol’s “Nausea, heartburn, indigestion, upset stomach, diarrhea.” More than one Digger complained about the omission of “A Diamond is Forever,” but there were few omissions on the encyclopedic list of 337 slogans posted by a Digger named slugicide. The Hit Parade “A Diamond is Forever.” Created by N. Thanks to the 1971 James Bond flick starring Sean Connery, this slogan remains etched in our minds—probably forever. ” Back in the 1950s, Tony the Tiger growled his way into American consciousness with this memorable slogan for Frosted Flakes. But one Digger wondered, “Where’s I’ve fallen and I can’t get up? for De Beers, this slogan has been in use since 1948, ever since Frances Gerety, a young copywriter, dreamed up the famous line in her sleep.In honor of slugicide and his ad-obsessed peers, we’ve culled some of the best nominations from users . Tony’s catchphrase has become one of the longest running and most recognized slogans in TV advertising history.According to Ad Age.com, Tony the Tiger’s character has evolved over the years: he stands upright rather than on all fours, has traveled to more than 42 countries, and has a wife and a daughter.“Gimme a Break, Gimme a Break” Since 1957, Kit Kat’s slogan has been “Have a break…Have a Kit Kat.” The commercials really took off in the ‘80s when boardrooms and newsrooms were shown breaking into song over a chocolaty wafer bar called Kit Kat.
“The Best Part of Waking up is Folgers in Your Cup” This line has been featured in every Folgers commercial since the 1960s.Throughout the years, the jingle has been rearranged and performed by many famous musicians, including Randy Travis and Aretha Franklin. ” Created by the Doyle Dane Bernbach agency in 1972 to promote Life cereal, this commercial featured three brothers at a breakfast table daring one another to try a bowl of the “healthy” cereal. “Don’t Leave Home Without It.” In 1975, Ogilvy & Mather created this slogan for American Express.Little Mikey, who usually “hates everything,” dives in and quickly devours it, to his brothers’ amazement. outgrew the role, an urban legend claimed he’d been killed by a lethal dose of Pop Rocks and soda. The commercials were among the first to include celebrity cameos, including Jim Henson, Stephen King, and Jerry Seinfeld.In 1985, BBDO responded with “Visa, It’s Everywhere You Want to Be.” And not to be outdone in the plastic slogan war, in 1997, Master Card brought the heat with “There are some things money can’t buy.For everything else, there’s Master Card.” Priceless. It Keeps Going, and Going…” Produced by DDB Chicago Advertising for Energizer since the 1980s, this is the ageless slogan that accompanied the cool bass-drum-beating, shades-wearing pink bunny that has appeared on more TV shows and movies than the Baldwins. ” A remarkably successful slogan considering its blithe simplicity, Mennen’s ‘80s slogan accompanied by that three-note jingle proved to the world how easily we are drawn in by simple sounds, pleasures, and deodorants.
Mennen is also known for manufacturing “Teen Spirit” deodorant, immortalized in an upbeat little jingle by Nirvana. ” Created for Grey Poupon by Lowe & Partners in the 1980s, this ad campaign featured a gentleman eating dinner in the back of his chauffeured car.