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An infomercial is a form of television commercial, which generally includes a toll-free telephone number or website.Most often used as a form of direct response television (DRTV), long-form infomercials are typically or minutes in length.Infomercials are also known as paid programming (or teleshopping in Europe).This phenomenon started in the United States, where infomercials were typically shown overnight (usually a.m.to a.m.), outside peak prime time hours for commercial broadcasters. occurred during the early morning, daytime and evening hours.Some television stations chose to air infomercials as an alternative to the former practice of signing off. Stations in most countries around the world have instituted similar media structures.
Often, it is unclear whether the actual presentation fits this definition because the term is used in an attempt to discredit the presentation.
Hence, political speeches or conventions may be derogatorily referred to as "infomercials" for a specific point of view.
The word "infomercial" is a portmanteau of the words "information" and "commercial".
As in any other form of advertisement, the content is a commercial message designed to represent the viewpoints and to serve the interest of the sponsor.
Infomercials are often made to closely resemble standard television programs.
Some imitate talk shows and try to downplay the fact that the program is actually a commercial message.